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Rebranding Icelandic Textile Museum
The new visual identity is centered around inspiration, curiosity, and pride. The design mirrors the museum´s commitment to exhibiting the saga of Icelandic textile history to today's high fashion.The campaign is designed to engage both Icelandic residents and international visitors, starting more discussions around the museum´s exhibitions and attracting a younger crowd.
Software ········ Illustrator & After Eftects
Created ·········· February 2023
Language ······ Icelandic & English
Created ·········· February 2023
Language ······ Icelandic & English
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For use on Social Media platforms, like Instagram & TikTok
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The new branding leverages credibility with the logo containing a nationally recognized pattern, redesigned in a modern rendition. The chosen typeface is similar of those used in knitting magazines from the early 20th century, while the colors derive from classic textile product showcased within the museum.